IR @ Nirma University
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http://10.1.7.192:80/jspui/handle/123456789/10853| Title: | Research on Creating Promotional Content for Target Customers |
| Other Titles: | Authentic Food Stories |
| Authors: | Shrivastava, Soumya |
| Keywords: | Summer Internship Project Summer Project Internship Project Report MBA Project Report Dissertation, IM Dissertation, MBA MBA – FT (2020-2022) Summer Project Report 2021 |
| Issue Date: | 12-Jul-2021 |
| Publisher: | Institute of Management, NU |
| Series/Report no.: | 201455; |
| Abstract: | The report is a research on current and prospective customers. Based on primary and secondary research we were able to identify key marketing techniques to better understand the target customer base and create quality promotional content. The research also includes a comparison study on the market leaders in the industry and highlighting points of differentiation from the same. The learnings and conclusion part shows the output of the project and the knowledge gained from it. It also shows the insights that we have gained about the content marketing for the online food delivery industry. |
| Description: | Submitted to: Prof. Samik Shome |
| URI: | http://10.1.7.192:80/jspui/handle/123456789/10853 |
| Appears in Collections: | MBA - Summer Internship Report |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 201455_Soumya Shrivastava_Prof. Samik Shome.pdf | 201455 | 258.16 kB | Adobe PDF |  View/Open |
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