IR @ Nirma University
Keeping in tune the global developments we are creating an institutional repository using DSpace Software (Digital Library Software). We are archiving institutional knowledge like, faculty papers, theses, and dissertations in PDF format at DSpace. Students can access this digital information anywhere in the campus.
Please use this identifier to cite or link to this item:
http://10.1.7.192:80/jspui/handle/123456789/2252Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Aagja, Jayesh P. | - |
| dc.contributor.author | Saraswat, Amit | - |
| dc.contributor.author | Mammen, Toby | - |
| dc.contributor.author | Tewari, Ruchi | - |
| dc.date.accessioned | 2011-06-22T13:18:39Z | - |
| dc.date.available | 2011-06-22T13:18:39Z | - |
| dc.date.issued | 2010 | - |
| dc.identifier.uri | http://hdl.handle.net/123456789/2252 | - |
| dc.description | Journal of Indian Business Research, Vol. 2 Iss: 3, 2010; P.166-180 | en_US |
| dc.description.abstract | For abstract kindly view/open the pdf file. | en_US |
| dc.description.sponsorship | Emerald Group Publishing Limited | en_US |
| dc.language.iso | en_US | en_US |
| dc.subject | Faculty Paper | en_US |
| dc.subject | Faculty Paper, Management | en_US |
| dc.subject | Management, Faculty Paper | en_US |
| dc.subject | Brand image | en_US |
| dc.subject | India | en_US |
| dc.subject | Retailing | en_US |
| dc.subject | Stores | en_US |
| dc.subject | Methodology | en_US |
| dc.subject | Research paper | en_US |
| dc.title | Building store brands using store image differentiation | en_US |
| dc.type | Faculty Paper | en_US |
| Appears in Collections: | Faculty Papers, IM | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Building store brands using store image differentiation.pdf | 84.22 kB | Adobe PDF |  View/Open |
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