IR @ Nirma University
Keeping in tune the global developments we are creating an institutional repository using DSpace Software (Digital Library Software). We are archiving institutional knowledge like, faculty papers, theses, and dissertations in PDF format at DSpace. Students can access this digital information anywhere in the campus.
Please use this identifier to cite or link to this item:
http://10.1.7.192:80/jspui/handle/123456789/2252| Title: | Building store brands using store image differentiation |
| Authors: | Aagja, Jayesh P. Saraswat, Amit Mammen, Toby Tewari, Ruchi |
| Keywords: | Faculty Paper Faculty Paper, Management Management, Faculty Paper Brand image India Retailing Stores Methodology Research paper |
| Issue Date: | 2010 |
| Abstract: | For abstract kindly view/open the pdf file. |
| Description: | Journal of Indian Business Research, Vol. 2 Iss: 3, 2010; P.166-180 |
| URI: | http://hdl.handle.net/123456789/2252 |
| Appears in Collections: | Faculty Papers, IM |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Building store brands using store image differentiation.pdf | 84.22 kB | Adobe PDF |  View/Open |
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