IR @ Nirma University
Keeping in tune the global developments we are creating an institutional repository using DSpace Software (Digital Library Software). We are archiving institutional knowledge like, faculty papers, theses, and dissertations in PDF format at DSpace. Students can access this digital information anywhere in the campus.
Please use this identifier to cite or link to this item:
http://10.1.7.192:80/jspui/handle/123456789/3045| Title: | Ramdev Foods |
| Authors: | Dhar, Upinder Chugan, Pawan Kumar Jha, D. Keswani, M. Sapovadia, V. |
| Keywords: | ECCH Marketing Strategies Supply Chain Management Retailing Corporate Social Responsibility Case Study |
| Issue Date: | 2009 |
| Series/Report no.: | 509-032-1 |
| Abstract: | Ramdev Food Products Pvt Ltd was amongst the first few companies to venture into branded spices. The spices market in India was largely an organised sector. The company grew from a small flour mill to a big concern with a decent product mix within a short span. The turnover of the company grew from Rs1 crore in 1989 to Rs82 crores in 2007-2008. The company had also made its presence felt in the international market. It had been following a duel branding strategy for catering in the global market. Within the country, it had been competing with big time players like MDH, Badshah and Eastern through continuous innovations in packaging, excellent quality and a strong distribution network. The company had also gone for diversification, thereby enriching its product portfolio. |
| URI: | http://10.1.7.181:1900/jspui/123456789/3045 |
| Appears in Collections: | Case Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| RAMDEV FOODS_ecch.pdf | 50.09 kB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.