IR @ Nirma University
Keeping in tune the global developments we are creating an institutional repository using DSpace Software (Digital Library Software). We are archiving institutional knowledge like, faculty papers, theses, and dissertations in PDF format at DSpace. Students can access this digital information anywhere in the campus.
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http://10.1.7.192:80/jspui/handle/123456789/5674Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Nair, Satish K. | - |
| dc.contributor.author | Aagja, Jayesh | - |
| dc.date.accessioned | 2015-07-16T09:25:45Z | - |
| dc.date.available | 2015-07-16T09:25:45Z | - |
| dc.date.issued | 2015-07-16 | - |
| dc.identifier.isbn | 978-93-5097-412-4 | - |
| dc.identifier.uri | http://hdl.handle.net/123456789/5674 | - |
| dc.description | Himalaya Pub. House, NICOM 2013 ISBN:978-93-5097-412-4 | en_US |
| dc.language.iso | en_US | en_US |
| dc.subject | Faculty Paper | en_US |
| dc.subject | Faculty Paper, Management | en_US |
| dc.subject | Management, Faculty Paper | en_US |
| dc.subject | Marketing Channels | en_US |
| dc.subject | Trading Partners in India | en_US |
| dc.subject | Syncretic Approach | en_US |
| dc.title | Marketing Alliance Dynamics | en_US |
| dc.title.alternative | A Study of Trading Partners in the Indian Context | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Faculty Papers, IM | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SKN_Marketing Alliance Dynamics - A Study of Trading Partners in the Indian Context.pdf | 145.74 kB | Adobe PDF |  View/Open |
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