IR @ Nirma University
Keeping in tune the global developments we are creating an institutional repository using DSpace Software (Digital Library Software). We are archiving institutional knowledge like, faculty papers, theses, and dissertations in PDF format at DSpace. Students can access this digital information anywhere in the campus.
Please use this identifier to cite or link to this item:
http://10.1.7.192:80/jspui/handle/123456789/5674| Title: | Marketing Alliance Dynamics |
| Other Titles: | A Study of Trading Partners in the Indian Context |
| Authors: | Nair, Satish K. Aagja, Jayesh |
| Keywords: | Faculty Paper Faculty Paper, Management Management, Faculty Paper Marketing Channels Trading Partners in India Syncretic Approach |
| Issue Date: | 16-Jul-2015 |
| Description: | Himalaya Pub. House, NICOM 2013 ISBN:978-93-5097-412-4 |
| URI: | http://hdl.handle.net/123456789/5674 |
| ISBN: | 978-93-5097-412-4 |
| Appears in Collections: | Faculty Papers, IM |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SKN_Marketing Alliance Dynamics - A Study of Trading Partners in the Indian Context.pdf | 145.74 kB | Adobe PDF |  View/Open |
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