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Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Jain, Sanjay | - |
dc.contributor.author | Saxena, Karunesh | - |
dc.date.accessioned | 2015-07-21T04:17:22Z | - |
dc.date.available | 2015-07-21T04:17:22Z | - |
dc.date.issued | 2015-07-21 | - |
dc.identifier.issn | 1745-7904 | - |
dc.identifier.uri | http://hdl.handle.net/123456789/5773 | - |
dc.description | Journal of Medical Marketing, 11(2), 2011 ISSN: 1745-7904 | en_US |
dc.language.iso | en_US | en_US |
dc.subject | Faculty Paper | en_US |
dc.subject | Faculty Paper, Management | en_US |
dc.subject | Management, Faculty Paper | en_US |
dc.subject | Promotional-mix Strategy | en_US |
dc.subject | Lifestyle Medicine | en_US |
dc.subject | General Medicine | en_US |
dc.subject | Discriminant Analysis | en_US |
dc.subject | Pharmaceutical Industry | en_US |
dc.subject | Prescription Drugs | en_US |
dc.title | Lifestyle and General Medicines | en_US |
dc.title.alternative | A Study of Promotional-Mix Strategies in India | en_US |
dc.type | Article | en_US |
Appears in Collections: | Faculty Papers, IM |
Files in This Item:
File | Description | Size | Format | |
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SJ_Lifestyle and General Medicines - A Study of Promotional-Mix Strategies in India.pdf | 129.2 kB | Adobe PDF | ![]() View/Open |
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