IR @ Nirma University
Keeping in tune the global developments we are creating an institutional repository using DSpace Software (Digital Library Software). We are archiving institutional knowledge like, faculty papers, theses, and dissertations in PDF format at DSpace. Students can access this digital information anywhere in the campus.
Please use this identifier to cite or link to this item:
http://10.1.7.192:80/jspui/handle/123456789/5773| Title: | Lifestyle and General Medicines |
| Other Titles: | A Study of Promotional-Mix Strategies in India |
| Authors: | Jain, Sanjay Saxena, Karunesh |
| Keywords: | Faculty Paper Faculty Paper, Management Management, Faculty Paper Promotional-mix Strategy Lifestyle Medicine General Medicine Discriminant Analysis Pharmaceutical Industry Prescription Drugs |
| Issue Date: | 21-Jul-2015 |
| Description: | Journal of Medical Marketing, 11(2), 2011 ISSN: 1745-7904 |
| URI: | http://hdl.handle.net/123456789/5773 |
| ISSN: | 1745-7904 |
| Appears in Collections: | Faculty Papers, IM |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SJ_Lifestyle and General Medicines - A Study of Promotional-Mix Strategies in India.pdf | 129.2 kB | Adobe PDF |  View/Open |
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